during the holidays, loose cubic zirconia jewelry sales usually increase as people buy jewelry as gifts for their loved ones. Jewelry makes a great gift, because it's nice enough to give almost everyone, yet small enough to put in Christmas stockings. If you own a jewelry store, here are some simple ways to increase sales of loose cubic zirconia jewelry for the holiday season.
Advertising for the Holiday
your holiday season advertising should begin in early fall, if possible. This is so that you can grab sales from early holiday shoppers. You may dress your jewelry display windows and showcases the colors of fall or Thanksgiving decor and have the "After Thanksgiving Sale" for Christmas shoppers. Then decorate for Christmas right after Thanksgiving.
Send Christmas cards to sell your customer base during October with ideas about cubic zirconia jewelry gifts for the holidays. You can even offer a coupon on these for early shoppers. These cards are meant to be "first contact" for their clients to get them thinking about their jewelry gifts for any holiday jewelry. Near Thanksgiving, it is the second postcard mailing with your main Christmas offer. This is also a great time to send in color sales paper with holiday cubic zirconia gift ideas.
Recommendations and newspapers
Another idea for holiday advertising is given referral cards to customers, do not underestimate the power of referrals! Also, place ads in your local newspaper announcing your loose cubic zirconia jewelry sales. These ads are much cheaper than the big, elaborate ads that often go unread. If you put a regular ad in the newspaper, make it a coupon with what looks like a perforated line around the ad. Coupons usually get more attention than regular ads, and you can test your response using the coupons as well.
Networking with locals
Try networking with other entrepreneurs and exchange brochure flyers during the holidays. Some large companies to work with include clothing stores, shoe stores, beauty supply stores, thrift shops, beauty salons, hair salons and nail. These stores target a cubic zirconia jewelry buyers and are likely to give multiple answers.
Displays vacation CZ stones and jewelry
Wholesale CZ stones can be ordered to complement each other in their home jewelry shows. When ordering wholesale, color coordinated lab created gems, simulated stones and synthetic gems for popular gift items. If you keep proper records, refer to the last few years to see what trends are buying holiday gifts. Order items accordingly. Create cubic zirconia jewelry displays to users in the mood for holiday shopping. Be sure you have adequate lighting and color to the "holiday spirit !"
Do not forget to combine jewelry items into sets at a discounted rate to increase slightly the amount of dollars per transaction. Customers love the great deals that come in a convenient package.
Offer Extra Gift Wrapping for Cubic Zirconia Jewelry Gifts
Loose cubic zirconia jewelry sales will increase even more if you offer gift wrapping as a "free service with purchase of $ ___ or more" - fill in dollar amount. Men especially love to take advantage of gift wrapping services. Use an elegant gift wrap paper and boxes that will make your jewelry and your story shine. Turn a pretty bow or ribbon and gift tag on the box as a finishing touch!
to have success this holiday season
Do not be afraid of cubic zirconia critics during the holidays. Some people will never buy a lab created gems, while others will not buy anything, but cubic zirconia stones. So, be sure to proudly display information about your loose cubic zirconia jewelry, quality scores (grade cubic zirconia AAAAA or CZ AAA), and the tremendous value these items as gifts.